Many potential homeowners, as well as qualified potential home buyers, declare, the process, and transaction period, is often, far from pleasant! Unfortunately, in many cases, the same individuals, appear, to want to only hear, what they hope to be, rather, than, what they need to know! While, this, might, temporarily, feel comforting, and permit, a false sense of security/ confidence (sometimes), it rarely, achieves the finest objectives, and/ or purposes!

Although, most state’s laws, and real estate boards, require their agents, comply with, an ethical code of behavior, in all their transactions, and interactions, there often appears, to be, considerable challenges, in defining, precisely, what agent ETHICS, means and represents. Since, for most of us, our house’s value, represents our largest, single, financial asset, doesn’t it make sense, to demand, the individual, you hire, serve and represent you, while protecting your interests? With that in mind, this article will attempt, to, briefly, consider, examine, review, and discuss, using the mnemonic approach, why this concept, does, should, and must matter, and be…

Every licensed, real estate agent, must demonstrate a certain, basic level, of professionalism, and knowledge, in order to get their license, in their state. However, in the real world, all agents, are not created equal! Many characteristics are involved, including, experience, empathy, integrity, ethical behavior/ standards, marketing/ selling/ negotiating skills and expertise, etc.

Since, for most, their house, represents their single, biggest, financial asset, wouldn’t it make sense, for them, to do, everything possible, to protect their investment? When a homeowner, decides/ determines, it’s time, to sell his home, he must do so, wisely, and in a focused manner! Rather than, merely, hiring a popular, real estate agent, a friend, or a friend – of – friend, it’s important to carefully, examine your goals, priorities, and needs, first, and then, select, and hire, someone, who, you feel comfortable with, appears, to understand and appreciate your needs, and answers your questions, and addresses your…

Why do some homes, attract large numbers of qualified potential buyers, while another, seems to struggle, attracting the right buyer? Since every house, is, somewhat, different, isn’t it, important, for an agent, to properly market, it, with a clear focus, on attracting, a specific niche, to attract buyers, most likely to be attracted, to it? Many believe, marketing and selling, real estate, is, simply, a number’s game, but, rather, while it is impossible, to sell, any house, unless/ until, it’s viewed, this will only get the most desirable results, when the right buyers, are viewing it.

For generations, a core component, of attempting to market, and sell, your client’s house, is conducting an Open House, in order, to attempt to generate interest, and, hopefully, inspire and motivate potential, qualified buyers, to seriously consider, your house, for their needs. However, if it was so simple, and basic, one would simply, hold these, and their houses, would receive multiple, qualified offers. The reality is, it isn’t so simple or basic, and, these events, must be perceived, as one component of an overall, sales and marketing program/ plan.

Although, there are many things, a homeowner, needs, from the real estate agent, he selects, and hires, perhaps, the most important, might be, hiring a quality, effective negotiator, who best represents the needs, goals, priorities, and personal situation, of his client! While, most people, seem to believe, they know how to negotiate, there is a significant difference between, merely, negotiating, and being a quality, professional negotiator! With that in mind, this article will attempt to, briefly consider, examine, review and discuss, how a homeowner, might be able to differentiate between, the ones who claim to be, versus the real negotiators,…

Although, every real estate agent, must be licensed, and comply, with, both the laws of the state, he does business, in, as well as the Code of Ethics, of the National Association of Realtors, some may be, better – suited, for you, than others. There are many factors, which might, influence, your important decision, of, who you should hire, to represent you (also known as, list your house). Since, for most people, their house represents, their single – biggest, financial asset, wouldn’t it make sense, for you, to choose wisely, when selecting your real estate agent?

Since, in many areas of the country, homeowners, have a large pool, of available, licensed, real estate agents, to choose from, why should/ would, anyone select you? How are you different from the competition, and how, will that benefit someone, enough, to hire, you, as their representative? Will you, merely, say what you believe someone wants to hear, or, follow my service – marked, slogan, I’ll always tell you what you need to know, not simply, what you want to hear (SM)?

One of the essential conflicts, at least, potentially, of real estate representation, and being a professional, real estate agent, is the competition, between, an agent’s need to make a living (because only if he sells, will he earn a living/ commission), and the responsibility to proceed, in an ethical manner, and maintain the utmost degree of integrity, and prioritizing his client’s needs, privacies, and best interests. Far too often, we witness, someone taking, lots of time, and paying attention, to creating an attractive, conducive atmosphere, to inspire, being hired by a homeowner, rather than fully informing his client, of the…

Although, who a homeowner selects, as his real estate agent, and representative, often makes a significant difference, in the ability to fully achieve his goals and objectives, far too often, we pay an insufficient amount of time, to select the best individual, for our personal needs, and best interests! Doesn’t it make sense, since our house, generally represents our single – biggest, financial asset, to focus on achieving the best possible results, and, hiring, an agent, who will serve and represent our personal needs, in a professional, effective way? What basic PRINCIPLES should we emphasize?